Everyone’s Stoked About Cyber Monday - Vendors, Customers and Hackers

How can you improve user experience and conversion for your e-commerce Web site on high-traffic days like Cyber Monday while ensuring their security? Creative elements aside, there a many technical intricacies that help make your Web site stand out online and stay

Less than 20 days until Cyber Monday. You’ve got staffing queued up. Your warehouse is full. Your shipper is standing by. But have you considered what will happen on your Web site after a flood of qualified buyers click on the irresistible and precisely worded ad for your product or service? Now (not then) is the time to find out if your Web site can take the heat that Cyber Monday will dish out.

E-commerce retailers see a 73 percent increase in online conversions on the Monday following Thanksgiving (compared to the average shopping day in November), according to the Yahoo (Nasdaq: YHOO) Network Insights team. This means when consumers open their wallet on November 30, they will be ready to buy.

You’ve got one shot — one day — to win their holiday business, and you need to be totally sure your customers’ data is completely secure, as hackers are just waiting to steal all of those juicy credit card numbers from the thousands of people coming to your site that day.

Notes