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Celebrating with Cautious Optimism This Holiday Shopping Season
Back to basics
FBLI
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Online holiday season sales will reach $30.0 billion (excluding travel) in 2009, up 5.4% over 2008. Although this is tepid growth compared with the double-digit rates seen for most of this decade, it is a strong improvement over last year’s 5.7% decline and signals a brighter outlook.
Holiday shoppers will spend frugally again this year. To ensure they get their share of sales, Web retailers have been refocusing on the basics behind a good shopping experience as well as looking toward proven marketing tactics to drive traffic to their sites. This will help add up to better sales growth online than for retail as a whole.
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- Posted at 3:08pm
