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Google’s Ad Empire is Good for Small Business
Google is expanding its vast marketing empire with the purchase of Teracent. Google may be bad for traditional advertising, but its good for small business

Google is the leader in online search and search-based advertising, and recent acquisitions are designed to expand the vast Google empire. Critics take exception to Google undercutting traditional marketing channels, but the evolving advertising landscape levels the playing field for small and medium businesses.

Google recently purchased AdMob, which targets advertising on mobile devices, and now has also acquired Teracent, a firm focused on online display advertising. Google’s voracious appetite for new advertising revenue streams borders on monopolistic.

As Google and Bing duke it out for online search and search-based advertising dominance—with Google by far the reigning champ and odds-on favorite—traditional marketing is taking a hit. The flip side to that story, though, is that small and medium businesses have an opportunity to market more efficiently and, in effect, match the marketing efforts of larger corporate competitors on a fraction of the budget.